Do you enjoy thinking about ways to engage and entertain our users? Do you have a passion for words, data, and analytics? Do you love communicating captivating content on different channels? If you’re looking for a multifaceted job with lots of room for creativity – then this is for you!

Our Growth Marketing team is looking for a CRM Specialist to help us create meaningful user experiences, spark emotions, and inspire users to download and engage with Fretello, making us their #1 guitar learning companion.
Your playground:

  • Taking full ownership of Fretello’s CRM user journeys to engage, retain, and delight guitar learners and enthusiasts worldwide
  • Developing a deep understanding of Fretello’s voice, strategic communication, and brand identity
  • Producing consistent and impactful communication across all marketing and product touchpoints, from in-app text to paid ads, or from emails to push notifications, etc
  • Conceptualizing and conducting experiments to further improve messaging’s goal achievement (engagement, retention, conversion, etc)
  • Understanding and using performance KPIs to be able to measure, improve, and proactively report on them

What to bring along:

  • 2+ years experience in digital marketing with a special emphasis on CRM for B2C mobile apps, ideally in the Music or EdTech industry
  • Hands-on experience with marketing automation tools (Customer.io, OneSignal, Braze or any similar tool)
  • Excellent storytelling and communication skills and a passion for music
  • Proven organizational and prioritization skills in campaign management
  • Basic skills in HTML, CSS, and JSON/XML and plus points for a basic understanding of ASO, SEO, and mobile UI/UX principles
  • Enthusiastic self-starter with an analytical mindset, a sense of ownership, and a desire to constantly improve
  • Be based within +/- 3 hours from CET

What we offer:

  • Personal time off (25 days paid leave per year)
  • Flexible working hours (core hours 10:00 to 14:00)
  • 38.5 hour work-week (overtime compensated as time-off 1:1)
  • Remote first work setup and mindset
  • A small team (25-30) with lots of individual impact and responsibility
  • Fun, relaxed, and regular remote team events and onsite team retreats
  • Shared and lived values: Agility, Curiosity, Unity, Transparency, and Empathy
  • Dedicated time to continuous learning and personal growth
  • Mental wellbeing initiatives such as Mindfulness Wednesdays and optional paid external therapy sessions

Your contact: Stephanie (Süllwald) Truter (Talent Scout)


Our salary range starts at an annual compensation of EUR 36.000 to a maximum of EUR 46.000. Your actual offer within this range will depend on your skills and experience.