Overview

The exciting world of scientific research is fueled by people with a passion for solving complex problems. At Cayuse, we are committed to our customers’ success by empowering organizations to conduct globally connected research that advances their impact on science, discovery and society. We build on that commitment with proven, integrated and easy-to-use technology that delivers exceptional value, and world class service and support that accelerates outcomes.

But we are more than just an empowering platform powered by advanced technologies. We are a collaboration of exceptional, highly skilled people with multi-disciplinary expertise, and are building our team to support our ambitious growth plans. Cayuse’s foundational strength comes from our customer and employee focused values and commitment to industry-leading solutions. It’s an exciting time to become a key member of our growing team.

Job Title: Demand Generation Manager
Location: Remote
Department: Marketing
Job Type: Full-time

The Demand Generation Manager develops, executes, and continually optimizes omni-channel marketing campaigns and account-based programs that drive high quality leads, funnel performance and pipeline growth to meet business goals for assigned market segments. This role is responsible for orchestrating demand generation strategies and plans cross-functionally in a distributed organization, working in partnership with sales, marketing communications, customer marketing, product marketing and product management.

Key Responsibilities:

  • Develop a deep understanding of Cayuse customers, products, their target market segments & audiences and how best to reach buyers throughout the customer journey.
  • Create, plan, and execute inbound and outbound marketing campaigns and account-based programs spanning digital, web, email, content, social and events to generate MQLs, optimize funnel performance and increase pipeline in assigned market segments.
  • Work closely with Sales Development to acquire and manage high quality prospect databases and develop effective email and telemarketing outbound campaigns to these targets.
  • Collaborate with Sales, Product Marketing, Marketing Communications and Customer Marketing to define content requirements to support lead generation efforts and ensure content plans are brought to life throughout the buyer journey.
  • Test, implement, and operationalize demand generation campaigns.
  • Develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments.
  • Work with marketing leaders to drive and further build out our inbound marketing strategy – including SEO, SEM and paid social (mainly LinkedIn) strategy.
  • Contribute to an inclusive work environment by valuing diverse perspectives, communicating positively, and appropriately involving others in the work.

Required:

  • 5+ years of demonstrated success in marketing in a B2B SaaS company; experience managing demand generation is preferred.
  • Bachelor’s degree in marketing, communications, PR or a related field.
  • Experience with account-based marketing programs and the Enterprise SaaS sales cycle.
  • Experience managing the sales and marketing lead process and productivity in supporting systems, including Salesforce, Pardot, Google PPC, GA, SEO, WordPress, Zoominfo.
  • Comprehensive understanding of inbound and outbound marketing strategy and tactics.
  • Understanding of email marketing and conversion rate optimization.
  • Demonstrated ability to engage decision makers and executives.
  • Experience tracking and analyzing the effectiveness of lead generation campaigns and to apply insights to recommend strategies.
  • Demonstrated track record of success meeting or exceeding lead and pipeline generation targets.
  • Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams.
  • Demonstrated ability to provide for internal and external customer satisfaction.

Benefits:

  • Competitive Medical Benefits (PPO + HSA available)
  • Vision, Dental, Short-Term Disability fully covered by Cayuse
  • Paid Time Off + Holidays + Flexible Work Schedule
  • Remote Work or Commuter Stipend
  • Equal Paid Parental Leave
  • 401k with Employer Matching
  • $30 Wellness Reimbursement
  • Remote Work Environment, Supporting the Ultimate Employee Experience
  • Fun, innovative Portland Office with Industrious Spirit Offering Kombucha and Cold Brew

Our culture is one of inclusion and belonging where everyone feels respected, treated justly, supported and nourished. We all share responsibility for creating and sustaining a work environment where differences are celebrated and we are empowered to strive for excellence. We’re proud to be an equal opportunity employer and actively seek to recruit, develop, and retain a diverse and talented workforce.