We are looking for an experienced Performance Marketing leader to scale up our user growth and revenue through acquisition, retention, and by unlocking new growth initiatives. You are a strategic leader with experience in managing and scaling high performance marketing teams in fast-paced, growth stage startups.
You’ll oversee a $20M marketing budget and will report to the VP of Marketing.

Who You Are

  • You love building high-performance teams and will do whatever it takes to make your team successful
  • You excel at setting and achieving ambitious goals for yourself and your team
  • You’re never satisfied with the status quo – you are always looking for the next opportunity to improve performance
  • You love empowering and supporting your teams in solving complex problems
  • You communicate clearly and effectively across teams and levels and maintain cross-functional relationships with stakeholders and teams around the company
  • You can turn incomplete, conflicting, or ambiguous inputs into solid action plan
  • You can balance a data driven methodology with user-first intuition
  • You focus on results, and have a bias for action

What You’ll Do

  • You’ll be responsible for the success of user acquisition and retention teams and hitting company growth and revenue goals
  • You’ll manage over $20,000,000 annual marketing budget with set ROAS goals and tightly defined CACs
  • You’ll develop a rigorous, analytics-enabled, testing framework to increase user LTV and customer engagement by working closely with Retention, Acquisition, Data, and Product teams
  • You’ll mentor and scale our growth team to diversify our marketing mix and grow our eCommerce revenue
  • You’ll own the growth model and long-term growth strategy to ensure hitting business goals sustainably and effectively
  • You’ll join the leadership team and be a thought partner in company goal setting and strategic planning
  • You’ll identify, test and optimize the best performance marketing channels to drive user growth, ROI and incremental revenue

What You’ve Done

  • You have a proven track record in growing companies ($100M+ in revenue with over $20M marketing budgets)
  • You have a minimum of 7 years experience in performance marketing, in-house performance marketing experience in modern D2C or eCommerce brand is preferred
  • 3+ years experience in managing, coaching, and scaling high-performance marketing teams
  • You have deep expertise in acquisition and retention marketing; you can get hands-on when needed to help your team – you know what it takes operationally day in and day out to bring the strategy to life
  • You’ve led a successful multi-channel (email, on-site, app, SMS, paid remarketing) customer experience communication strategy with a customer profile at the core
  • You’ve managed influencer, media buys, affiliate marketing, gift card, and partner programs to drive revenue and user growth
  • You have experience in collaborating closely with cross-functional stakeholders on the brand, creative, product, and merchandising to drive forward the overall growth strategy

About Babylist

At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby. Founded in 2011, Babylist is a popular baby gift registry in the US. We serve millions of families every year to help them make the journey to parenthood less overwhelming and more fun. Families can add any item from any store to their registry, including products Babylist directly sells, alongside meaningful gifts like babysitting and meals, which they can’t buy in stores. The baby retail market is underserved and Babylist is well positioned to be the trusted brand that helps new families through this monumental life stage. In the US alone, 4 million babies are born every year and we have over 1.5 million new families signing up to create a baby registry with us annually. This year, 10M loved ones will give the perfect gift using Babylist.

Why You Will Love Working at Babylist:
 • We get stuff done
 • We have a real impact on people’s lives
 • We’re passionate about our users and we genuinely appreciate them
 • We work at a sustainable pace for long-term success (yes, we’re profitable)
 • We are growing and have meaningful opportunities for career advancement
 • We’re a technological and data-driven business
 • We believe in autonomy and reward taking initiative
 • We have experienced leadership that is always open to new ideas
 • Competitive pay
 • Competitive health benefits including company-funded medical, dental, and vision
 • 401(k), FSA plans, and disability insurance
 • Flexible, paid parental leave policy
 • Flexibility to work from home and prioritize home life as we navigate the impacts of COVID-19
 • Easy access to BART and commuter assistance (when we return to the office)
 • We work at a sustainable pace; in general we don’t work late or on weekends
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.