What It’s All About:
We seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just. At The New York Times Store, we pride ourselves on providing products that reflect and support our unrivaled journalism.
The New York Times Store is looking for a unique and motivated Ecommerce Senior Manager to support and expand our Commerce Division. Specializing in Digital Marketing and Product Management of Ecommerce platforms, you will have to balance your time between both optimizing site performance and Digital Marketing. Reporting to the Director, you will work in a highly collaborative environment with multiple team members. You will work with data and contribute to a culture of testing and learning.
The New York Times is respected for its visionary, high-quality journalism, its reach and its influence. We are transforming the nation’s “newspaper of record” into a subscriber-first, user-centered media company. Our ambition is to redefine our customer experience with the same level of excellence as our journalism.
The Store (store.nytimes.com) has been in continuous operation for 20 years, having moved to Audience & Brand (now Marketing) from News Services (now Content Licensing) in 2016. Since then, the Store has sold products primarily in two categories — (1) customizable, made-on-demand books and reprints drawn from our archives and (2) high-quality, branded merchandise. The Store creates, distributes and sells Times-branded products through its supply chain and fulfillment operations to amplify brand affinity among Times fans.
The Store prides itself on maintaining an informal but high-level entrepreneurial culture. Our team members are smart, creative, and passionate about improving our readers’ relationship with our Journalism.
What You’ll Do:
As the Ecommerce Senior Manager in the Commerce Team, you will maximize site performance both through management of our Dev team as well as our Digital Marketing partners to meet KPIs to expand our reach, return and maximization of the site while working with and managing the budget for these projects.
Oversee and continuously build the eCommerce product roadmap; work with multiple teams (UI/UX, Marketing, Operations) to prioritize and scope requirements and managing product rollouts from conception through to post-launch
Develop an understanding of our brand and provide customer experiences that are consistent with our branding; integrate user research, market analysis, and customer feedback into product requirements to ensure products satisfy customer needs and wants
Manage and prioritize the product backlog, collecting defects and enhancement requests and working in tandem with the development team, scheduling backlog items into regular releases in consideration of our priorities
Monitor site functionality to identify problematic experiences – improve the online experience by researching and staying up-to-date with new and innovative solutions and capabilities, important competitor actions, industry trends and emerging customer and market needs.
Provide weekly executive report for e-commerce indicators and customer insights
Stay up to date with Marketing Tech, digital marketing trends, and methodologies, conducting testing and conversion optimization to advocate for the best and most impactful experience
Measure the results of changes introduced, deciding and communicating on success or failure, identify essential insights and integrate them in overall user, product & feature understanding
Manage web content, monitoring website traffic and customer reviews to gauge responses to promotions, and site updates while using analytics to improve efficiency and performance.
Works across the team to keep and meet promotion calendar dates, tracks all e-commerce efforts, analyzes data, and uses data to improve strategies.
Who Should Apply:
You have demonstrated marketing and product development skills, including writing technical specifications and performing opportunity sizing. You’re curious and always looking for solutions and improvements. Additionally, you have a consistent record of successfully working with engineers, designers, operations and third-party vendors while communicating effectively both horizontally and vertically.
This position is currently 100% remote through mid-2021 (subject to change). After that time, it will be based in Long Island City, N.Y.
8+ years in Ecommerce, specializing in either Product or Marketing with experience in both (Shopify platform experience preferred).
A strong understanding of current technologies and standards and how the digital ecosystem is evolving.
Relentless use of analytics to guide / manage customer acquisition costs, pricing, Return on investment, conversion, repeat customers, etc.
Individual that excels in the face of challenges with experience with high level details, task prioritization, identifying challenges and creative solutions.
Experience with the mechanics of PPC advertising, keywords, bidding, and experience, with hands-on work with Google Ads SEM tools. Experience in SEO, PLA, and non-Google platforms a strong plus
Strong proficiency with Microsoft office applications, including intermediate capabilities with Excel (can perform complex functions) and JIRA, and high level of proficiency with Google Analytics
Passion for the Times’s mission
This is a rare opportunity to work in a unique division of a historic and creative global media organization dedicated to improving society by creating, collecting and distributing high-quality news, information and products. You can count on doing work to have direct impact as we strengthen and grow our business.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.