Overview

Job Description

About the position

Wirecutter is seeking a senior SEO manager to lead editorial SEO strategy, working collaboratively across the company to scale and accelerate the growth of Wirecutter’s audience and business — and the business of The New York Times Company as a whole. As the senior SEO manager, you will report to Wirecutter’s director of editorial strategy and audience development, and be a critical leader on the Audience Development team. In this role, you’ll be supporting our editorial mission of providing high quality journalism and helping to shape what that looks like. If you’re a results-oriented and mission-driven leader who geeks out on building workflows and data-driven strategies, there are few roles more exciting. This role has the potential to be remote.

Responsibilities

  • Craft a vision for Wirecutter’s search-first content strategy for evergreen reviews, product categories, trends, and events coverage.

  • Effectively communicate and advocate search strategy through close collaboration with editors and editorial leadership.

  • Partner with Digital, Analytics, Business Development, the rest of the Audience team, and other stakeholders to execute on a cohesive SEO strategy to grow audience.

  • Identify and communicate areas of opportunity, growth, and priority within the Wirecutter catalog to drive seasonal and evergreen content planning, and pursue SEO-driven opportunities to link coverage between Wirecutter, The New York Times, and other Standalone Products.

  • Share actionable insights with the editorial team and Wirecutter as a whole, including regular category audits and training sessions, and evangelize for the importance of SEO.

  • Evaluate and improve internal processes with an eye towards efficiency, transparency, and output.

  • Lead Wirecutter’s editorial SEO team and collaborate closely with the technical SEO team.

  • Serve as the people manager for editorial SEO team members, meeting with them regularly, approving timecards and expense reports, and doing mid-year and annual reviews.

Qualifications

  • 6+ years of relevant SEO experience, with knowledge of digital publishing, editorial content, and an understanding of technical SEO. Evergreen content and domain migration experience is a plus.

  • Deep understanding of the search engine industry, competitors, best practices for evergreen search, search engine algorithms, and where SEO is heading.

  • Ability to analyze and act on data, and a knack for testing, experimentation and optimization.

  • Comfort using Google Analytics, SEMRush, SimilarWeb and other industry-leading SEO tools.

  • Must be an excellent communicator and collaborator.

  • Ability to motivate and develop a team and delegate responsibilities.

  • Passion for The New York Times’s and Wirecutter’s mission and commitment to be a part of our innovation and growth.

About Wirecutter

Wirecutter helps people buy the right things for the way they want to live. The site was founded by journalists in September 2011 and was acquired by The New York Times Company in October 2016. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers. Consider us a best-of list for everyday things; a curated gallery filled with only interesting, useful objects; a thank-you note to the designers and engineers who create the stuff that makes our lives better; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quickly easier so you can get on with living your life.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships. Wirecutter is mission driven and reader supported; learn more about us here.

Our Company Principles

Our principles help us create a work environment that breeds trust, respect, learning and is one that we all are excited about showing up to each day.

Seek Understanding: We are lifelong students who want to understand the world around us. We are curious to understand our readers, how we get better at our own disciplines and how we can work better together. This means we are active listeners, information hunters and empathetic.

Explain Why: Because we seek to understand, we value the importance of explaining our ideas and our understanding. This means we are constructively candid, sharing our perspectives and the thought process behind it. And then learning from the conversation that ensues. We are all teachers and students, helping each other grow.

Solve Things: We love to solve things, whether they are our own problems, our readers problems or our colleagues problems. While we often can solve problems on our own, we believe our best results come out when we solve them together.

Get It Done: We are passionate about getting things done. Whether it is our own individual work or teamwork, our instinct is to forge a path forward and learn as we go. This means we continually focus on how to turn work into achievable chunks, communicate those effectively to the team and efficiently execute against them.

Make It Better: We aren’t satisfied with perpetuating the status quo. We’re always looking forward. We live to change the world around us for the better, making a difference in our own lives and our readers’ lives. If we are being ambitious enough, this means that we will both fail and succeed and we take pride in owning both of those outcomes as long as we are learning.

Locations

Even with our office in New York City, Wirecutter remains a highly remote-friendly culture, and proud to employ incredible people across the country. Right now, we are eligible to hire in AZ, CA, CO, CT, DC, FL, GA, HI, IA, ID, IL, IN, KY, MA, ME, MI, MN, MO, NH, NY, NJ, OH, OR, PA, SC, SD, RI, TX, UT, VA, VT, WA, WI.

Overview of Benefits at Wirecutter and The New York Times Company:

Though Wirecutter has a physical office in New York City, the company promotes and encourages a remote workforce, so that our employees can work in flexible and comfortable ways. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement. The New York Times Company offers frequent panel discussions and talks by industry leaders (Sheryl Sandberg, Melinda Gates and Ta-Nehisi Coates are a few recent examples), that we encourage our employees to attend.

We believe diversity fuels innovation and creativity, and we have a variety of employee groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.

We offer a generous parental leave policy, which was recently expanded in response to employee feedback. Birth mothers receive 16 weeks fully paid, adoptive parents and birth fathers receive 10 weeks also fully paid. Similarly, we offer competitive health and dental insurance, as well as 401k matching.

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.