Overview

About This Role

Bounteous is a leading digital innovation partner for the world’s most ambitious brands. Our organization creates transformative digital experiences through services that include strategy, experience design, technology, analytics and insight, and marketing.The Salesforce Marketing Cloud Practice Lead will be a key driver in shaping the success of Salesforce Marketing Cloud initiatives, ensuring the team’s expertise, and delivering impactful marketing solutions to clients.
As the Salesforce Marketing Cloud Practice Lead, you will play a pivotal role in managing the Salesforce practice within the organization.  You are primarily responsible for overseeing and leading the implementation of Salesforce Marketing Cloud solutions within the organization. Your role involves providing strategic direction, managing a team of professionals, and ensuring the successful delivery of innovative marketing automation solutions to clients. You will play a critical role in driving the growth and excellence of the Salesforce Marketing Cloud practice. You will be responsible for driving continued innovation, maintaining best practices and fostering a collaborative and dynamic work environment.
This position sits within our Technology Team but will regularly interface with a large, cross-functional team of developers, solution architects, Salesforce Specialists and marketing strategists to help bring digital customer experiences to life. This individual will also work closely with our Business Development Team to support pursuit efforts. As such, the ideal candidate will be dynamic and flexible with a strong affinity toward data and process.
This position necessitates knowledge of varying industry trends, Salesforce Marketing Cloud products to include MC Personalization and Data Cloud and associated best practices and marketing technologies, so the ideal candidate should possess a desire to continually learn, improve and apply subject matter expertise to individual client needs. You must currently hold a Salesforce Marketing Cloud certification to be considered for this role.

Role and Responsibilities

  • Develop and execute the strategic vision for the Salesforce marketing Cloud practice
  • Stay aware of the latest trends and updates in Salesforce Marketing Cloud and marketing automation
  • Establish and enforce best practices for Salesforce Marketing Cloud implementation and optimization
  • Lead, mentor and inspire a team of Salesforce Marketing Cloud specialists, including developers, consultants and administrators
  • Work closely with a diverse global delivery team, including project managers, developers, Salesforce SMEs, quality assurance professionals and other specialists
  • Communicate effectively with clients, internal stakeholders and team members across different time zones
  • Define global project delivery methods and process and implement proactive strategies
  • Provide guidance on project assignments, ensuring the team delivers high-quality solutions that meet client objectives
  • Foster a collaborative and innovative team culture
  • Collaborate closely with the sales and business development teams to understand client requirements and contribute to the pre-sales process
  • Act as a trusted advisor to clients, offering strategic insights and recommendations on Salesforce Marketing Cloud solutions
  • Ensure client satisfaction by delivering effective and results-driven marketing automation solutions and ongoing managed services
  • Oversee end-to-end delivery of Salesforce Marketing Cloud projects, ensuring they align with client goals and are delivered on time and within budget
  • Offer deep knowledge in SQL, AMP script data extensions, HTML, CSS and JavaScript
  • Collaborate with project managers to monitor project progress, identify risks and implement mitigation strategies
  • Ensure successful deployment, integration and adoption of Salesforce Marketing Cloud solutions
  • Implement and maintain quality assurance processes to ensure the delivery of high-quality and scalable Salesforce Marketing Cloud solutions
  • Conduct regular reviews of marketing automation campaigns and processes to optimize performance
  • Collaborate with cross-functional teams, including sales, customer support, campaign management, strategy and data analytics, to align Salesforce Marketing Cloud solutions with overall marketing and business objectives
  • Communicate effectively with both technical and non-technical stakeholders
  • Identify training needs within the Salesforce marketing Cloud practice and develop training programs to enhance team skills
  • Encourage and support team members in obtaining relevant Salesforce Marketing Cloud certifications and reminders to remain current

Preferred Qualifications

    • Bachelor’s degree in Business, Communications, Technology, Marketing, Math or related field or equivalent experience
    • 7+ years of SFMC experience including implementation, optimization, campaign development and integration experience
    • Proven leadership experience in managing a Salesforce Marketing Cloud practice or team
    • Strong project management skills with experience in Agile methodologies
    • Salesforce Marketing Cloud certifications are a must
    • Additional Salesforce certifications are highly valued
    • Development experience in SQL, AMP script, HTML, CSS and JavaScript
    • Strong verbal and written communication skills
    • Demonstrated history of establishing and maintaining relationships with internal and external clients and Salesforce representatives
    • Ability to quickly adjust to shifting priorities
    • Work effectively both in a team setting and independently
    • Adaptable and solution-focused with strong troubleshooting skills
    • Willing to be on call for any QA support outside of business hours
    • Able to travel up to 30% of the time

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

 

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

 

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

 

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.

 

Bounteous is willing to sponsor eligible candidates for employment visas.

 

For employment opportunities based in Canada:

Bounteous is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates. 

 

**Must be legally eligible to work in Canada. 

 

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