Every day, millions of people rely on WeTransfer to share their creative ideas.
WeTransfer believes creative thinking changes the world, so we help people bring their ideas to life through a collection of beautifully obvious tools. We’re interested in the weird and wonderful ways that creative minds work, and how they shape the world around us. This thinking has made our products and brand loved by many—from our moms to your favorite artists. We design and deliver delightful experiences that continue to feel obvious and intuitive to millions of people every day. As a certified B-Corp, WeTransfer aims to be a sustainable and responsible tech company, balancing people, planet, and profit.
So, the work we do matters. Come and be a part of it.
About the role:
This role will sit within WePresent, WeTransfer’s editorial division and will focus on driving awareness and audience growth. The key focus will be on understanding how WePresent’s audiences interact with the distribution channels, and on identifying and pursuing opportunities to build relationships with existing readers while acquiring new ones. Working within the editorial team, the Audience Development Manager will also work closely with the company’s Insights & Intelligence, Social Media and Performance teams. This role offers the opportunity to be part of an exciting, fast growing creative storytelling platform catering to a global audience of millions every month.
About you:
Our ideal candidate is someone who has proven experience in driving growth for editorial platforms, with a focus on reader acquisition and project amplification across digital channels including web, social, search and paid. The candidate should be analytically minded with an understanding of the changing media landscape and experience of working with online publishers. They will be solution driven and creatively minded, as well as a great communicator and strategist. We need someone with the skills, experience, ambition and personality to drive the awareness and future growth of the WePresent platform.

What you’ll do:

    • Implement and manage a roadmap for growth for WePresent readership and awareness.
    • Help develop and deliver the strategic direction of WePresent based on audience insight and research.
    • Liaise with editorial, insights and performance marketing teams to deliver a robust set of performance metrics.
    • Work with the editorial, social and communications team to formulate strategies for project performance and amplification.
    • Develop and experiment with new content executions in emerging distribution platforms.
    • Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight and pivot strategies when needed.
    • Apply SEO initiatives and best practices to the content strategy that will strengthen and optimize both website and keyword rankings.

What you’ll need:

    • You have 5+ years experience in a similar role.
    • You have an in-depth understanding of analytics and data streams relating to editorial content and a track record of growing digital audiences.
    • You have knowledge and experience of performance marketing, social media, SEO and retention.
    • You know your way around Google Analytics, Data Studio and AdWords, Facebook Business Manager and Audience Insights, and can translate insights into dashboards that provide learnings for internal teams and partners.
    • You know how to turn objectives into measurable KPIs and have campaign management experience using Google and social network advertising, and content distribution networks.
    • You are familiar with the dynamics and operations of editorial teams.
    • You have strong and effective communication skills and are a critical thinker.
    • You are a self-starter and can work independently.
    • You are a true team player, have an enthusiastic yet pragmatic attitude and a flexible mindset.
    • Fluency in written and spoken English is essential.
    • Bonus! You have knowledge of subscription based businesses and platforms.
    • WeTransfer is part of the creative community and so are you — broadly interested in tech, design and the arts.
    • Please provide a CV and cover letter in your application
WeTransfer is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.
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