Job Description

Audience Development Manager, Social and Community

Wirecutter is seeking an audience development manager to lead our social presence and deepen relationships with readers, with a goal of converting new audiences into loyal, engaged followers and readers.

As an Audience Development Manager, you will report to the deputy director of Audience Development and manage a team of off-platform strategists working to adapt Wirecutter’s content to reach readers where they are, including Instagram, Facebook, Twitter and other emerging platforms.

In this role, you’ll support our editorial mission of providing high-quality journalism and help to shape what that looks like in various formats. If you’re a results-oriented and mission-driven leader who geeks out on building workflows and data-driven strategies, there are few roles more exciting. This role has the potential to be remote.


  • Lead Wirecutter’s social presence and reader relationships on Instagram, Facebook, Twitter and other emerging platforms with a goal of converting new audiences into loyal followers and building strong relationships with readers.

  • Regularly report actionable insights on platform performance, best practices, and audience insights to stakeholders across the company.

  • Gather, synthesize, and share reader feedback on high-priority areas of focus for Wirecutter’s editorial team and business initiatives.

  • Build and strengthen workflows for publishing and promoting Wirecutter content on social to align with updates, seasonal trends, and news events, including all-hands-on-deck retail events (i.e., Amazon Prime Day, Black Friday).

  • Strategize and manage larger projects that foster a two-way conversation with readers, including UGC initiatives.

  • Collaborate with New York Times teams and other partners to increase the reach of Wirecutter’s journalism.

  • Serve as the people manager for the social and community team, responsible for hiring and managing staff and freelance support, approving timesheets for all and conducting performance reviews.

  • Take a caring, thoughtful approach to supporting staff’s career growth and development.

  • Perform related work as assigned.


  • Minimum 5 years of experience working in an audience development role for a brand or major media outlet.

  • Minimum 1 year experience in a people management role.

  • Proven experience growing social accounts, and deep understanding of what content and formats work on different platforms.

  • Proficient in analytics tools like Google Analytics, Chartbeat, Facebook Insights, and Crowdtangle. Experience with Sprout Social or other social listening tools is a plus.

  • Basic understanding of experimentation and iteration to find what resonates with various audiences.

  • Excellent editorial judgment, with your finger on the pulse of trends and what people are talking about online.

  • Passion for The New York Times’s and Wirecutter’s mission and commitment to be a part of our innovation and growth.

Please include your resume/CV and a cover letter with your application. You can only upload one item in the “Resume/CV” box, so please combine and upload your resume and cover letter as one file.

About Wirecutter

Wirecutter helps people buy the right things for the way they want to live. The site was founded by journalists in September 2011 and was acquired by The New York Times Company in October 2016. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers. Consider us a best-of list for everyday things; a curated gallery filled with only interesting, useful objects; a thank-you note to the designers and engineers who create the stuff that makes our lives better; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quickly easier so you can get on with living your life.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships. Wirecutter is mission driven and reader supported; learn more about us here.

Our Company Principles

Our principles help us create a work environment that breeds trust, respect, learning and is one that we all are excited about showing up to each day.

Seek Understanding: We are lifelong students who want to understand the world around us. We are curious to understand our readers, how we get better at our own disciplines and how we can work better together. This means we are active listeners, information hunters and empathetic.

Explain Why: Because we seek to understand, we value the importance of explaining our ideas and our understanding. This means we are constructively candid, sharing our perspectives and the thought process behind it. And then learning from the conversation that ensues. We are all teachers and students, helping each other grow.

Solve Things: We love to solve things, whether they are our own problems, our readers problems or our colleagues problems. While we often can solve problems on our own, we believe our best results come out when we solve them together.

Get It Done: We are passionate about getting things done. Whether it is our own individual work or teamwork, our instinct is to forge a path forward and learn as we go. This means we continually focus on how to turn work into achievable chunks, communicate those effectively to the team and efficiently execute against them.

Make It Better: We aren’t satisfied with perpetuating the status quo. We’re always looking forward. We live to change the world around us for the better, making a difference in our own lives and our readers’ lives. If we are being ambitious enough, this means that we will both fail and succeed and we take pride in owning both of those outcomes as long as we are learning.


Even with our offices in New York City and Los Angeles, Wirecutter remains a highly remote friendly culture, and proud to employ incredible people across the country. Right now, we are eligible to hire in CA, CO, CT, FL, HI, ID, IL, IN, ME, MA, MI, MN, NH, NY, OH, OR, PA, TX, UT, WA.

Overview of Benefits at Wirecutter and The New York Times Company:

Though Wirecutter has physical locations in both NYC and LA, the company promotes and encourages a remote workforce, so that our employees can work in flexible and comfortable ways. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement. The New York Times Company offers frequent panel discussions and talks by industry leaders (Sheryl Sandberg, Melinda Gates and Ta-Nehisi Coates are a few recent examples), that we encourage our employees to attend.

We believe diversity fuels innovation and creativity, and we have a variety of employee groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.

We offer a generous parental leave policy, which was recently expanded in response to employee feedback. Birth mothers receive 20 weeks fully paid, adoptive parents and birth fathers receive 10 weeks also fully paid. Similarly, we offer competitive health and dental insurance, as well as 401k matching.


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.