Overview

Job Description

T Brand at the New York TImes is looking for a skilled Creative Director who is inspired by culture, motivated by insights, and curious and open to the world around them. We require creative visionaries on our team  dedicated to making creative work that people want to find and ultimately, share. As a Creative Director on our team, you will be the voice of the ideas you create and should be able to lead and present work effectively, both internally and externally.

As a Creative DIrector, you think of yourself as a talent who is as much an innovator and storyteller. We are constantly challenging advertising norms via mediums, formats, and methods. You will need to be comfortable with ambiguity, willing to take risks and roll up your sleeves to actively get things done. As a member of a fast-paced collaborative team, you will also be expected to be a quick, resourceful learner, technically savvy, detail-oriented and willing to research the unknown.

Creative Directors must be fiercely passionate about their craft. Whether Copywriting, Art Direction, or Design, the Creative Director should have a mastery of their discipline and use it in innovative, impactful ways, knowing when and where their craft must elevate to solve the challenge at hand.

Well versed in conceptual thinking, Creative Directors work on a wide range of projects with cross-functional Advertising department teams: Ad Innovation, NYT Live and Special Projects to create brand-defining platforms

and storytelling that works across The New York Times ecosystem. Creative Directors also work in collaboration with

Strategy teams, focused on developing advertising experiences that align brand and marketer needs with the editorial properties and strategies of the New York Times.

Creative Director workstreams will include:

  • Volume media – conceptualizing innovative uses of The New York Times media ecosystem to deliver compelling creative advertising narratives for brands.

  • Working with Brands early in their strategic journey – conceptualizing proactive creative solutions and franchises to further a brand’s story, mission or potential product launch.

  • Partnerships (newsroom development and innovation) – conceptualizing impactful platform ideas for brands enabling organic and relevant connection to newsroom content.

Creative Director responsibilities include:

Advertising Products

  • Collaborate with Sales, Marketing, Product, Platforms, Design, and the Newsroom to generate ideas for creative advertising experiences that match marketer needs

  • Work with the Ad Products team to develop new and existing ad product offerings and ad packages that emerge as our editorial and advertiser experiences evolve

  • Play an active role in brainstorms, proposal reviews and the RFP process for newsroom-led initiatives in both print and digital offerings

  • Work with the Ad Innovation team & marketing to maximize the Ad Products Wiki, ensuring it is a flexible and usable resource that allows for easy customization of assets for proposals

  • Participate in select client meetings as a creative New York Times ecosystem expert

  • After mastery of the Advertising ecosystem, Work with the newsroom Special Projects team and various desks across the newsroom to identify ad product opportunities that can be creatively translated into productized opportunities for the advertising department, determining the creative way in for partners

  • Partner with the newsroom Special Projects team to creatively realize advertising opportunities that benefit The NYT (e.g., technologies the NYT would like to leverage outside of partnerships)

NYT Events

  • Work with the NYT Events team to create brand partner activation ideas surrounding select key live events based on event themes and editorial priorities

  • Work alongside advertising partners (Sales, Strategy) to create custom live activations based on advertiser’s strategic objectives

  • Help Live create ideas that build to larger moments for advertisers around specific key events

Requirements

  • In-House, Media, or Creative Advertising agency environment experience.

  • Exceptional presentation skills – a requirement for both internal and external creative presentations.

  • Exceptional craft in Copy or Art. Ability to write in a variety of voices, tones, styles and lengths or ability to deliver compelling design, art direction, typography and visual solutions.

  • Exceptional managerial ability, being fair, empathetic with mentorship capability.

  • Open and accountable collaborator. Ability to work well in a team dynamic. Responsive and respectful of co-creators and teammates.

  • Communication skills for both internal and external delivery.

  • Time management skills A MUST. Ability to handle multiple assignments, self-manage and meet internal and external deadlines.

  • Must be able to work under pressure and within quick timelines.

  • Must be proficient in presentation software and have working knowledge of Google Office (slides, docs) and Adobe Creative Suite, PowerPoint and Keynote.

  • Flexibility; attacking both the big projects and smaller ones with equal enthusiasm.

  • Being a positive force – keeping teams motivated to do their best work.

  • Demonstrated experience across a wide range of marketing channels.

  • Strong understanding of client business needs and how it applies to marketing strategy, objectives and creative deliverables.

  • Proven track record for outstanding concept ideation and award-winning creative.

  • Extremely efficient, organized and detail oriented with respect to grammar and spelling.

  • Knowledge and genuine interest in the New York Times journalism and brand.

Preferred Experience

  • Understanding of how a publishing organization works –, including editors / writers / reporters

  • Background working with a media organization, including the sales team

  • Avid consumer of media advertising and branded content, of all types

  • Comfort with emerging technologies.

  • 10+ years in an agency setting, or related experience

  • An ad school or liberal arts (4 year) degree is preferred.

Current portfolio and CV required

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.