Overview

The Company
Outschool’s mission is to inspire kids to love learning. We believe the best way to do that is by linking learning to kids’ interests, connecting them with others who share those interests, and giving them the autonomy to pick their own path. We provide small group classes that meet over live video chat where learners are connected with teachers and classmates who share their interests. These classes are offered through our marketplace and conducted on our remote learning platform.
Our business is growing explosively: 900,000+ learners have taken more than over 7M class hours. We’ve more than quadrupled our team since the beginning of 2020 from 25 to 130 to keep up with growth. We’ve raised $130M since founding with most of that still in the bank. We’ve also been named Fast Company’s most innovative edtech company in the world and in the top ten best startups for women from Elpha.
We’re committed to access and impact so we founded outschool.org to offer financial assistance to families in need. In addition, Outschool has created an Educator Endowment Fund in appreciation for these teachers who are so central to our mission of inspiring kids to love learning.
Our product and expertise have become central to many families, educators and organizations and will continue to provide kids with unique opportunities to explore their interests in 2021 and beyond.
The Role
Do you love developing new creative ways to reach audiences? Do you enjoy experimenting and pushing the envelope in which projects come to life and how? Can you think about high level strategy while still being able to get your hands dirty? Can you excel in a remote first start-up environment? If you just got super excited, come join the Content Team here at Outschool.
We are looking for a passionate, driven and multi-disciplinary Creative Strategist with experience in 360 campaigns. In this role, you will help guide and evolve promotional content and strategies that help users discover and engage with Outschool on internal and external platforms (Outschool.com, Facebook, Google, etc.). You will be part of a new and growing team that champions brand, content strategy and creative development and how we can positively impact kids and teachers through education technology.

CORE RESPONSIBILITIES:

    • Own full creative funnel from strategy to execution with a focus on search engine optimization (SEO) and Product promotions (ability to shift between Creative Director, Strategist and Maker)
    • Own both the strategic conceptual work, as well as the proof-of-concept/storyboarding work
    • Lead and/or partner with freelancers/agencies when needed to develop and produce creative
    • Collaborate closely with Marketing, Supply and Product teams to understand needs and help develop new creative strategies and metrics for success
    • Build effective and unique campaigns that meet and/or exceed team and business KPIs
    • Understand how to navigate and succeed in autonomous and ambiguous environments while providing the most impact
    • Understand the production environment and how to work most effectively and efficiently while maintaining creative excellence

DESIRED EXPERIENCE & SKILLS:

    • 5+ years of art and/or creative direction experience (in-house, agency, studio, etc.)
    • A curious creative who is always looking to be outside of the box in solving new challenges
    • Experience in creating SEO/SEM campaigns and Product promotions
    • Provide creative guidance, vision and inspire others around you to do their best work
    • Ability to synthesize data and learnings into actionable insights that inform creative opportunities and decision-making
    • Comfortable working on editorial, content marketing, social and digital campaigns
    • Passion for content, education and new media
    • Outstanding communication, presentation and people skills

OTHER CONSIDERATIONS:

    • Strong network of freelance and/or agency talent
    • Experience with creative testing and experimentation
    • Experience in K-12 content creation and strategies

OUTSCHOOL CARES:

    • Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
    • Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth.
    • PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
    • Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable weekly meals, virtual events, expensable home office setup, and internet allowance.
    • Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
    • Community Impact: Outschool matches employee donations to established charities and has committed to donating $3M to Outschool.org non-profit programs.
Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.
Outschool is committed to providing reasonable accommodations to disabled veterans and applicants with physical and mental disabilities. If you need assistance due to a disability, you may contact us at recruiting@outschool.com.
Must be a citizen or legal resident of the U.S. or Canada and reside in U.S. or Canada.