The Hustle is a digital media operation that provides smart business insights and analysis to an entrepreneurial-minded audience. We are a subsidiary of HubSpot, a fast-growing software maker that helps companies build and scale their businesses.
Do you ever write something and say to yourself, damn, somebody should pay me for this gold? Well, then consider yourself wanted — by us.
As a direct response copywriter at The Hustle, you’ll be an integral part of our growing team, by helping us to…
– Market our products to the world through email marketing, paid digital, and more.
– Create badass content for our campaigns, including HubSpot owned media and marketing initiatives.
– Onboard users of our existing products
To do this, you’ll collaborate with folks across our company, from Product and Growth to Account Management and Sales.
Daily activities include writing a variety of killer copy that sells (to existing and future customers), communicating with teams to ensure deadlines are met, and learning about how a fast-growing startup like ours shoots to the moon.
We’re looking for somebody who’s ready to hit the ground typing, loves a catchy headline, and “watches the Super Bowl for the ads.”


  • Write a variety of copy each day for…The Hustle’s advertising clients in The Hustle Voice™ (not really trademarked), and The Hustle’s marketing team, from Facebook ads to email marketing campaigns
  • Write drip sequences and marketing emails for the Trends product
  • Drip sequences aiming to convert email opt-ins to paying subscriber
  • Individual emails and promos in the Hustle daily to convert readers into paying subscribers
  • Drip sequences to onboard subscribers trialing the product
  • Supporting our growth team in developing killer landing page copy
  • Collaborate with leaders across the business ensure copy is high-quality and high-performing
  • Communicate with both Account Managers and Marketers to ensure deadlines are met


  • You have to be able to write competitive direct response copy – this is a must!
  • You have written, tested, and measured your results in a direct response environment
  • Self-starter with a killer attitude
  • Your copy SELLS
  • Comfortable working with remote teams
  • Speed — we move fast, you need to keep up
  • Ability to meet hard daily deadlines
  • Defaults to optimism, one of our company’s core values
  • Analytical aptitude to analyze campaigns, A/B test, and iterate toward better results


  • Experience writing for media or tech-focused brands
  • Any ad-related schooling
  • Excitement about helping people start and grow businesses that change the world
It’s also a plus if you have any Photoshop or graphic design experience and/or drumming proficiency — our band is growing and we could use a percussionist.


  • Competitive pay
  • Medical, dental, and vision insurance
  • 401(k) plan
  • Flexible Spending Account
  • Commuter benefits
  • Monthly book stipend
  • Team happy hours
  • A chance to help create and shape indispensable editorial products and services that serve a global audience

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work through. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #4 Best Place to Work on Glassdoor in 2021, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.

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