Overview

About The Role:

We are seeking a Director of Lifecycle and Engagement Marketing to lead our communications strategy and campaign execution with our clients. You’ll leverage your knowledge of email, SMS and in-app triggers while partnering cross-functionally with design, product, growth and analytics to deliver best-in-class marketing campaigns. This role reports to our Head of Marketing and is a key department leader.

Your Day-To-Day Responsibilities:

  • Drive all CRM efforts in support of business-wide goals
  • Develop the roadmap to accelerate and advance the channel
  • Optimize configuration of existing software and/or lead RFP process for a replacement
  • Analyze and track CRM KPIs to unlock new opportunities for engagement, deliverability and quality
  • Work cross-functionally with leaders in Marketing, Product, Growth and Analytics to identify and roll out new strategies
  • Lead testing agenda from creative/copy testing through to segmentation and campaigns
  • Own email calendar and associated development pipeline
  • Work hand-in-hand with Head of Marketing and other members of marketing team to ensure close alignment on campaign messaging and brand positioning

Job Specific Requirements:

  • 7+ years of experience in an email-focused D2C role
  • Experience optimizing all aspects of cross-channel marketing campaigns
  • Experience with subscription-based unit economics and have proven results of improving LTV:CAC
  • Deep knowledge of at least one ESP platform
  • Familiarity with CAN-SPAM and list hygiene

Preferred Skills & Experience:

  • You have a proven ability to manage cross-functional initiatives and teams, from campaign conception through to analysis and optimization
  • You have an entrepreneurial mindset – you are a builder at heart and are excited by gray space and endless opportunity
  • You have an ability to ideate new and innovative campaigns, while maintaining a focus on tactical and granular execution
  • You have a strong desire to partner cross-functionally with Finance, Sales, Product and Analytics – collaboration is part of your DNA

Perks:

  • Competitive salary and equity
  • Unlimited vacation: we trust you
  • All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid maternity and paternity leave
  • Certification reimbursement program
  • Work from anywhere: our founders are big fans of distributed work