About the Position
Wirecutter is seeking an all-around marketing leader to drive the strategy and go-to-market execution of its future consumer subscription product. You will oversee Wirecutter’s efforts to expand its reach and build its consumer business from the ground up.
You should have experience developing, owning, and building a marketing strategy to acquire target readers, increase customer lifetime value, scale brand recognition and consumer trust, and deliver results through data-driven analysis and decision-making. You should understand digital product development and have worked with product teams in bringing digital products and features to market for consumers. You should love to work with others and solve problems in groups, with the leadership skills to influence and inspire. You should have a passion for the readers, products, and mission of Wirecutter.
Why should you apply?
As the marketing leader for Wirecutter, you’ll be responsible for scaling Wirecutter’s reach, awareness, and consumer revenue. You will leverage data, technology, and marketing expertise to profitably acquire and retain customers. You’ll report directly to Wirecutter’s General Manager and serve as part of the company’s leadership team in setting strategies and priorities for the company. You’ll also work closely with marketing leaders and teams at The Times in a highly collaborative environment. This is an entrepreneurial and dynamic role that will shape the future of Wirecutter.
Wirecutter is a subsidiary of The New York Times Company.
Leadership: Serve as part of Wirecutter’s leadership team in setting strategy and priorities for Wirecutter. Act as the primary owner for brand, product and performance marketing within Wirecutter and with collaborators and stakeholders across The Times. Make recommendations and influence decisions with creative, product, design, editorial, business operations, and others.
Strategy, positioning and messaging: Architect Wirecutter’s brand strategy and positioning within the product recommendation space and in the context of The New York Times. Define who we’re building for and what differentiates us from the competition. Provide input into the product roadmap, validating the product with users, and coordinate product and feature launches across the company.
Go-to-market: Lead the development of integrated marketing plans in conjunction with the product, creative, media strategy, editorial, business development, and other cross-functional partners. Guide the creative and media strategy teams in campaign development and execution, ensuring that all campaign elements maximally contribute to achieving KPIs.
Conversion and revenue optimization: Define and master the underlying business levers and drivers of our subscription business to make data-informed decisions about business performance, pricing and growth opportunities. Working in close partnership with product, drive new subscriber acquisition by continuously optimizing our conversion flow and minimizing churn. Provide strategic guidance on and implement decisions around the pricing and packaging of our product.
Business analysis: Develop key metrics and deliver insights about our business performance, working closely with finance and analytics to establish forecasts and communicate progress. Guide financial modeling.
Collaboration: Lead complex cross-functional teams to ensure alignment, clear communication, seamless integration and timely execution of deliverables.
8+ years of marketing leadership experience, ideally as head of marketing at a rapidly growing consumer-facing technology company
Highly analytical, operationally-oriented and metrics-driven
Ability to lead and problem-solve across multiple teams and stakeholders, making the right trade-offs with clarity and decisiveness
Deep experience in brand communications and in stewarding the development of emotionally resonant creative work and media plans in partnership with agencies, internal creative teams and other, cross-functional partners
Experience working with product and marketing teams on road mapping and setting priorities
Experience executing multi-channel digital acquisition and retention campaigns for digital products, with associated budget management
Familiarity with designing and executing A/B tests to drive revenue/conversion optimization
Experience in financial modeling and using analytical tools
Excellent listening and communication skills, with the ability to align multiple stakeholders
High emotional intelligence
Passion for Wirecutter’s mission and commitment to be a part of our innovation and growth
BS/BA is required, MBA preferred
Location: This position is based in Wirecutter’s New York City Office.
Wirecutter helps people buy the right things for the way they want to live. The site was founded by journalists in September 2011 and was acquired by The New York Times Company in October 2016. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers. Consider us a best-of list for everyday things; a curated gallery filled with only interesting, useful objects; a thank-you note to the designers and engineers who create the stuff that makes our lives better; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quickly easier so you can get on with living your life.
We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships. Wirecutter is mission-driven and reader-supported; learn more about us here.
Our Company Principles
Our principles help us create a work environment that breeds trust, respect, learning and is one that we all are excited about showing up to each day.
Seek Understanding: We are lifelong students who want to understand the world around us. We are curious to understand our readers, how we get better at our own disciplines and how we can work better together. This means we are active listeners, information hunters and empathetic.
Explain Why: Because we seek to understand, we value the importance of explaining our ideas and our understanding. This means we are constructively candid, sharing our perspectives and the thought process behind it. And then learning from the conversation that ensues. We are all teachers and students, helping each other grow.
Solve Things: We love to solve things, whether they are our own problems, our readers’ problems or our colleagues’ problems. While we often can solve problems on our own, we believe our best results come out when we solve them together.
Get It Done: We are passionate about getting things done. Whether it is our own individual work or teamwork, our instinct is to forge a path forward and learn as we go. This means we continually focus on how to turn work into achievable chunks, communicate those effectively to the team and efficiently execute against them.
Make It Better: We aren’t satisfied with perpetuating the status quo. We’re always looking forward. We live to change the world around us for the better, making a difference in our own lives and our readers’ lives. If we are being ambitious enough, this means that we will both fail and succeed and we take pride in owning both of those outcomes as long as we are learning.
Other locations: Even with our offices in New York City and Los Angeles, Wirecutter remains a highly remote-friendly culture, and proud to employ incredible people across the country. Right now, we are eligible to hire in AZ, CA, CO, CT, FL, HI, IA, IL, IN, MA, ME, MI, MN, NH, NY, OH, OR, PA, TX, UT, WA.
Overview of Benefits at Wirecutter and The New York Times Company:
Though Wirecutter has physical locations in both NYC and LA and has a remote-friendly workforce. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement. The New York Times Company offers frequent panel discussions and talks by industry leaders (Sheryl Sandberg, Melinda Gates and Ta-Nehisi Coates are a few recent examples), that we encourage our employees to attend.
We believe diversity fuels innovation and creativity, and we have a variety of employee groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.