T Brand Studio is a team of energetic writers/editors, videographers, designers and developers creating branded content for The New York Times’s advertisers. Our work takes many forms — from reported articles to documentary videos, from data visualizations to live events — and ranges from unbranded, journalistic reportage to branded experiences focusing on our partners’ products, services or people.
T Brand editors work in concert with our creative and production teams, leading editorial content creation for multiple branded-content projects. Senior editors’ tasks include: conducting pre-sale research, concepting and ideation; presenting to clients and leading client meetings; brainstorming, reporting, writing and editing branded content; as well as developing and managing our editorial network.
RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
- Proven knowledge of a specific subject matter area and an ability to help readers from different backgrounds understand those ideas
- Conceive and create exceptionally high-quality branded content
- Report, write and edit stories, narratives, explainers, quizzes, video documentary concepts, data visualizations, activations and/or other types of content
- Confidently lead client meetings to present editorial findings, content concepts, and works in progress
- Contribute ideas related to audience development
- Collaborate effectively with creative directors, writers, video producers, audio producers, content strategists, producers, developers, salespeople and other team members
- Articulate abstract ideas clearly, and usher clients through the creative process, from pre-sales to project wrap
- Lead conception and writing of copy and developing distribution plans for programs across key platforms, including NYT ad units, Facebook, Twitter, Instagram, etc.
- Cultivate an expanding network of expert writers, editors and contributors
- Maintain knowledge of new or evolving branded content trends and information
EXPERIENCE & SKILLS:
- 6+ years reporting and/or editing experience in a journalistic role. Experience in business, finance, auto, CPG, entertainment, luxury, tech and/or travel a plus.
- BA, BS and/or MA, MS in communications or journalism
- Experience in digital media workflows and technology
- Ability to work face-to-face with corporate clients and their advertising agencies
- Ability to research and assess data to create visualizations, quizzes, maps and other interactive experiences
- Other skills: copy editing; office applications (G Suite, Word, Excel); editorial workflow systems
- Ability to work in collaborative environment
- Avid consumer of all types of media
- Thick skin, a great sense of humor and an appetite for unexpected opportunities
- Passion for The New York Times
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.