Overview

ABOUT THE ROLE

Interior Define is seeking an Email Marketing Manager to play a key role in expanding our brand story by joining our Marketing team. We are looking for a passionate individual who is excited to grow, innovate, and disrupt the home furnishings industry through a transformative experience.

This individual will be responsible for defining the brand direction, and collaborating with a team of in-house creatives to create inspiring marketing. This position will be a key player in exemplifying the brand voice of Interior Define.

At our core, Interior Define is a people-first company. We are committed to building and empowering a team that is diverse, equitable, and inclusive across all facets of individual identity; promoting collaboration, shared learning, and contributions to our respective communities. We are proud to be an equal opportunity employer.

RESPONSIBILITIES

    • Lead planning and oversee execution for Interior Define’s daily email marketing calendar, with an acute focus on content-focused emails.
    • Work with Director, Brand Marketing to drive execution and roll out of new triggers, automation and personalization tactics.
    • Establish goals and KPIs for the email program and report to the broader team on weekly, monthly and annual basis
    • Analyze and report on email performance, using both quantitative and qualitative analysis and industry best practices to draw insights for optimization.
    • Drive engaged user list growth through innovative opt-in strategies and development of a preference center
    • Develop an ongoing testing strategy that allows for iterative improvement, implementing regular testing in day-to-day email sends.
    • Build and optimize segmentation and email content personalization strategies by leveraging user behavior and activity data.
    • Deliver against key engagement and revenue goals for daily commerce and editorial emails.
    • Occasional HTML coding as necessary

ABOUT THE CANDIDATE

    • 5+ years of email marketing experience for e-commerce brand, retail brand, or digital agency; startup experience a plus.
    • Strong technical knowledge of email service providers (Salesforce Marketing Cloud) – from platform implementation to day-to-day experience with campaign execution
    • Demonstrated history of growing email engagement and revenue through list growth, continuous testing, personalization and segmentation.
    • A working understanding of statistical concepts critical for A/B testing and optimization
    • Working knowledge of regulatory environment as it relates to email
    • High proficiency in marketing automation technology and experience with Salesforce Marketing Cloud Platform
    • Hands-on experience with HTML and responsive email templates a plus
    • Ability to oversee lots of moving parts with strong attention to detail

Salary Range

    • $70k-$85k

GENERAL QUALIFICATIONS

    • Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required on or before the start date.

We encourage you to apply even if you don’t meet all the outlined requirements. We love meeting talented individuals who are excited about our brand and eager to grow in a startup environment.

ABOUT THE COMPANY

Shopping for a sofa is one of the most important and emotional purchases anyone makes for their home. Your sofa sits in the center of your home, anchoring your space and influencing the way you interact with friends and family for years. Despite the significance of this purchase there was no brand making the experience more comfortable.

Interior Define is revolutionizing the way people shop for furniture (beginning with sofas). Through a vertical, made-to-order production approach and e-commerce focus, Interior Define crafts exceptional, customizable sofas and offers them for attainable prices. Interior Define makes customization easy: sofas can be tailored by size, fabric, configuration, leg style, and sit. Your space is unique. Your sofa should be too.

PERKS

Health benefits

40% employee discount

$1000 Sofa Credit at 6 months (can be combined with employee discount)

Unlimited vacation policy

Sabbatical program after 5 years of service

Training & Development budget

Monthly Mental Health Days

Company sponsored Headspace account

14 week paid Parental Leave

Stock options

Fun work environment and team culture