Overview

Description

Pathwire, a Sinch company is looking for a talented Email Marketing Manager to own our marketing email communications, including newsletters, promotional emails, onboarding series, and other ad-hoc communications. Our ideal candidate is a creative marketing professional, with prior experience spearheading email marketing strategies. You should be able to determine what the right message is for each audience, and to think creatively to create the campaign content and build the right segment. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Responsibilities

  • Own the email marketing communications to drive success for well-known email brands.
  • Design email strategies and set short-term goals to increase customer education, customer retention, product adoption, and lead nurturing.
  • Manage the contact lists and define segments to send the right message to the right audience at the right time.
  • Create content for email campaigns following the company’s brand voice guidelines.
  • Collaborate with other members of the marketing team to create different campaigns that promote new content, features, product announcements, etc.
  • Collaborate with the design team to build email campaigns according to our brand guidelines.
  • Use email marketing tools such as A/B testing, segmentation, personalization, and others to optimize the email strategy.
  • Maintain a clean and engaged contact list and follow email methodologies to ensure optimal deliverability.
  • Analyze email marketing metrics to measure the effectiveness of our email communications.

Requirements

  • 2+ years experience owning comprehensive email programs, ideally for a B2B company
  • Strong skills in email design, email development, and executing email campaigns in Mailgun, Mailjet, or other ESPs
  • Hands-on experience with email marketing and contact management tools and features such as segmentation, personalization, etc.
  • Expertise in measuring and tracking the success of different email campaigns.
  • Project management skills and attention to detail
  • Some email coding knowledge (email HTML and/or MJML)
  • Excellent communication and writing skills in English
  • Proficiency in additional languages (French, Spanish, German) will be considered a strong plus

Benefits

  • KEEPING YOU HEALTHY: Pathwire offers 100% employer paid comprehensive medical, dental, and vision plans (US). We offer a variety of supplemental plans to meet your individual needs and provide access to telehealth for all participants.
  • KEEPING YOU BALANCED: Pathwire provides free virtual counseling resources through our Employee Assistance Programs. Your mental health is as important as your physical health.
  • FINANCIAL SECURITY: We offer an employer match for 401k participants to help you plan for the future (US).
  • TAKE A BREAK: We believe performance at work requires balance at home. This is why we provide 5+ weeks of time-off to all employees.
  • FAMILY PLANNING: We know that families can be built in a variety of ways and this is why Pathwire offers paid parental leave and family planning support.
  • WORK WHERE YOU ARE: It’s not where you work that matters. This is why we provide flexible remote work offerings for most of our roles.

Pathwire embraces diversity and equal opportunity in all aspects of our business. We are committed to building a company that empowers individuals from a diverse set of backgrounds and values diversity of thought as a beacon for performance. The more inclusive we are, the better our work will be.

Additional Information:

(*Colorado Only*) Minimum salary of $76,700+ benefits.

*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.