Overview

Every day, millions of people rely on WeTransfer to share their creative ideas.
WeTransfer believes creative thinking changes the world, so we help people bring their ideas to life through a collection of beautifully obvious tools. We’re interested in the weird and wonderful ways that creative minds work, and how they shape the world around us. This thinking has made our products and brand loved by many—from our moms to your favorite artists. We design and deliver delightful experiences that continue to feel obvious and intuitive to millions of people every day. As a certified B-Corp, WeTransfer aims to be a sustainable and responsible tech company, balancing people, planet, and profit.
So, the work we do matters. Come and be a part of it.
About the role
As a Growth Marketing Manager, you’ll collaborate with marketing, data, and product teams to optimize the user journey across WeTransfer properties, driving conversion, usage, and loyalty.
Day-to-day, you’ll sit with one foot in the marketing team and another in the product team, working closely with both to transform insights into actionable growth marketing initiatives and tactics.
We believe people are at their best when they create, and that they’re more likely to do so when the tools they use are beautifully obvious. You’ll be tasked with efficiently extending that ethos across the user journey, supporting a community of creatives to make more, more easily.
What you’ll be doing
Reporting to our Director of Growth Marketing, you’ll be a key player in executing our growth roadmap, supporting key marketing initiatives, and implementing high-impact experiments that deliver on our ambitious subscription goals.

You will:

    • Set growth goals with leadership; providing updates on performance, results, and marketing initiatives on an on-going basis
    • Manage stakeholders; kick-off projects and run meetings, communicate progress, and performance on experiments
    • Proactively communicate experiment and initiative outcomes and learnings to inform roadmaps and future decision-making across all teams
    • Develop roadmaps for creative testing, landing page and product optimization, and audience expansion across channels
    • Collaborate with data scientists and analysts to define, track, and report on weekly and monthly KPIs
    • Work with creative, studio, and product leads to scope experiments, defining resources and finances needed to execute and communicating to leadership
    • Manage and support foundational subscription growth across our owned channels to ensure we are delivering against our monthly and yearly forecasts.
    • Work with product marketers, creative and product teams to ensure a consistent experience across all customer touchpoints.

Who we are looking for?

    • You’re a self-starter that likes to work in a fast-paced company that’s rapidly growing. You’re able to take strategic directives and devise your own tactics and deliverables to execute against them. You love using data to tell compelling stories that move others to take action and communicate that in creative ways that others wouldn’t. You’re not afraid of a crazy idea and you love to take one and run with it.
    • 7+ years of growth marketing experience, 3+ years of marketing data analytics experience ideal.
    • A track record of growing products and user bases at different stages of maturity (SaaS background is a plus)
    • A data-driven marketer who knows how to analyze and interpret user behavior to guide strategy and planning.
    • Experience in a scale-up environment and are comfortable wearing many hats to get the job done.
    • Eagerness to roll up your sleeves when you see an opportunity to positively impact the business.
    • Experience prioritizing, managing and reporting on quarterly growth experiments based on larger company objectives.
    • Experience using third-party data and visualization tooling to help support your efforts, hypotheses, and analysis.
    • Demonstrated success working cross-functionally to launch and scale products in a global market.
    • Bonus points: experience implementing high-performing referral programs.
    • Are comfortable in a fast-moving environment and willing to learn, unlearn, and relearn.
    • An excellent communicator who understands how to tailor information to a cross-functional team with a diverse background.
WeTransfer is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.
A few more things about us, written by us: