Overview

About us

We’re in the middle of a growing behavioral health crisis we can’t ignore, especially when it comes to kids and teens. About 1 in 5 of those under age 18 have a behavioral health condition, yet up to 80% still get little or no help. Brightline is here to change all of that.

We’re on a mission to build a bright future for every child and teen. We’ve brought together a leading team across healthcare, tech, and business who are driven to tackle this massive national problem every day. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive long-term.

Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by nearly $100M in funding from leading investors including G/V (formerly Google Ventures), Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.

About the role

We’re looking for a creative marketer who is passionate about bringing children and families behavioral health support, at this time when it’s needed more than ever. As a part of our member marketing team, you will be a key part of driving member growth and engaging families across the country in Brightline.

In this role, you will create multi-channel content that will drive member awareness, enrollment through our health plan and employer partners, and engagement over time. You will partner closely with our Product, Design, and Content teams to identify cross-functional opportunities for member engagement and experience. The ideal team member will have rockstar writing skills, a keen eye for creative and design, and expertise in engaging consumer audiences.

Responsibilities: 

  • Develop and deploy multi-channel content for member enrollment campaigns, including email, SMS, and digital and print toolkit materials
  • Develop content for consumer-facing external channels including member blog and social media, in partnership with our Brand & Design team members
  • Create cadence of content-driven campaigns for engaging member through our health plan and employer partnerships throughout the year
  • Partner with Growth Marketing, Product, and Content teams to develop shared strategies for content development and member engagement
  • Partner with our Member Growth cross-functional team to measure and understand the performance of member marketing content on enrollment numbers

Experience & Skills

  • 5+ years of experience in marketing, with focus on D2C and/or B2B2C brands
  • Outstanding creative writing skills and experience in content creation across marketing channels
  • Sharp eye and love for all things creative, design, and brand
  • Excellent communication skills and ability to effectively work cross-functionally, including with product, clinical, content, and programs teams
  • Ability to prioritize tasks and projects, multitask, manage time effectively, and work autonomously on projects with minimal oversight

About you

Beyond an awesome skill set, you will thrive at Brightline if you have:

  • A passion for our mission to bring accessible, affordable behavioral health care to children, teens, and families across the country
  • The desire to work collaboratively with a supportive and fast-growing team across many different areas of the business
  • Flexibility, low ego, and a sense of humor
  • Excitement for working in a fast-paced startup, with a team that also prioritizes balance and vacation time 🙂
  • Alignment with our cultural values

We aim to fill this position in October 2021. The interview process will require completion of a case study and sharing examples of past work.

The Brightline team is remote-first, and we have team members all over the country! We’re open to remote work from wherever you are in the U.S. Brightline is an equal opportunity employer and encourages all applicants from every background and life experience to apply.