DocSend is shaping the future of how businesses put documents to work. Leaving email attachments as a thing of the past, we enable businesses to send documents or folders with a single link, track who’s interacting with those documents, and get key contracts and NDAs signed, all in one intuitive platform. From founders raising their next round of funding to innovative sales teams closing deals, our 14,000+ customers rely on us to power their most important documents every day – and get unparalleled security and control.
ABOUT THE ROLE
We are looking for a Product Marketing Lead who will lead DocSend’s go-to-market strategy and partner with our Product and Sales teams to drive adoption of the company’s products and solutions. This role will start with one direct report and play a key role in influencing DocSend’s growth into all our target markets.
Being a member of our marketing team and reporting directly to our VP of Marketing, you’ll have the unique opportunity to work closely with senior leadership and impact DocSend’s direction and success. Excited to join a growing and successful team? We’d love to chat!
What You’ll be Doing
Define market segmentation and develop the right marketing strategy that maps to each target buyer, as DocSend expands into new use cases and verticals.
Develop and own product positioning, messaging and value propositions that differentiate DocSend products and solutions in the marketplace.
Craft engaging audience-specific marketing assets and content, including web content, case studies, solution briefs, sales presentations, or data sheets.
Develop and own cross-team marketing campaigns and GTM process to ensure successful, integrated launches for new product features and solutions.
Experiment and assess potential for new target verticals, new use cases and new personas via market analysis, user surveys and customer interviews.
Partner with our Product team and use customer and competitive research to influence product strategy and drive effective messaging.
Partner with our Sales team and define and execute our sales enablement strategy for customer facing roles developing and delivering sales enablement content and playbooks.
Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption
Attract and build DocSend’s Product Marketing team.
What You’ll Need to be Successful
8+ years of SaaS Product Marketing experience.
Solid experience in B2B SaaS and comfortable working in a fast-growing startup environment.
Proven track record of having built and executed top-class product marketing strategies that have influenced company growth.
Willingness to “get things dirty” and able to work hands-on on product marketing initiatives as needed.
Ability to understand and reach multiple target markets as DocSend is a platform that is used for a number of use cases, so it’s not a “one-size fits-all” model.
Aptitude for working with data, creating insights from data and making decisions based on data.
Ability to work cross-functionally as well as with customers and partners to drive company results.
Obsessive organization to manage multiple projects without compromising quality of execution.
Strong managerial potential and/or prior people management experience as this role will be heading a team in a player-coach capacity.
Awesome medical/vision/dental package including complimentary membership to One Medical Group
Smart, engaged co-workers who value their time together and support each other’s growth
Company retreats, monthly game nights
Flexible paid time off (PTO) policy
Dog friendly office
Learning and development budget
Some things we’re proud of:
Product-first culture: We’re a product-driven company. Our three founders all come from a product background, and we pride ourselves on relentlessly needfinding to better understand our and future current customers – and provide them with a product that they love. Don’t believe us? Check out our reviews on G2 Crowd.
Industry leadership: DocSend regularly shares industry-leading data on the state of startup fundraising both through our Pitch Deck Interest Metrics where we monitor the health of startup fundraising during COVID-19, and The Funding Divide where we’re using our data to highlight inequalities in startup funding.
World-class customers: DocSend powers the most critical documents at some of the largest media and technology brands in the world, some of the most innovative startups that are shaping our future, and many forward-thinking executives from a wide array of industries around the world. We’re honored to support them, and we strive every day to enable them to achieve their mission.
Intentional growth: Our team growth aligns with our long term, sustainable business model. While we have grown significantly in the last few years (our team is currently at 50+), our growth is calculated to ensure we maintain our positive company culture and provide lasting opportunities to folks on our team (50% of our leadership team has been promoted from within the company).
Team: We pride ourselves on our fun, welcoming environment where every member of the DocSend team can thrive. Our goal is always to cultivate a high impact, low ego team culture that is smart and curious, and embraces diversity, inclusion, and equity every step of the way. Whether it’s our founders holding weekly office hours or getting the team together for our monthly all hands meetings, we’re always looking to provide ways to engage with another, no matter your role or department.
DocSend is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.