Overview

About SureSwift Capital

At SureSwift, we’re building the company we want to work for, and we’d like to give you the opportunity to join our fully remote team of 100+ people around the world.

We all work remote, we focus on creating a diverse and inclusive work environment and are committed to building a culture of being known as exceptional operators of excellent SaaS business where everyone thrives!

SureSwift Capital is proud to be an Equal Opportunity Employer.

About Mailparser & Docparser

Docparser is a SaaS data capture solution that automatically fetches documents such as PDF files and scanned invoices from various sources, extracts the data the customer is looking for, and moves it to where it belongs in real-time via direct integrations or iPaaS providers like Zapier and Microsoft Power Automate.

Mailparser is a B2B SaaS that automatically pulls data from email to gain workplace efficiencies. Mailparser enables its users to extract all relevant data fields from incoming emails that contain important data in the email body or in the form of attachments and send that data to other systems via direct integrations and iPaaS providers like Zapier.

Your Daily Challenges

You will be responsible for developing and executing the Product/Marketing/Growth strategy for both Docparser and Mailparser. You will collaborate with the CEO for both products on this strategy, and implement and execute the components both independently and while working with other team members.

Key metrics that you will own:

  • New website visitors
  • Free trials created
  • Number of marketing qualified leads (MQLs)
  • Number of product qualified leads (PQLs) (Leads that complete onboarding)

Marketing Responsibilities

  • Manage the activities of the current marketing manager on the team.
  • Paid Advertising
    • Create, test, and optimize digital ad campaigns for LinkedIn, Facebook, Google (Including PPC), YouTube.
    • Evaluate and identify new keywords to test.
    • Explore other paid advertising mediums and platforms.
    • Track and report on all conversions (free trials, MQLs, paid accounts)
    • Ensure we are following industry best practices.
  • Content, SEO and CRO
    • Identify new keywords to test.
    • Modify existing content to improve ranking and conversion rates.
    • Develop new content for the website, blog, social media and other external platforms.
    • Create and monitor A/B tests to test and optimize pages (We use VWO for A/B testing).
    • Track and report on all conversions (free trials, MQLs, paid accounts).
    • Ensure we are following industry best practices.
  • Social Media – Evaluate this opportunity and determine a strategy for both products.
  • Develop and implement a strategy to re-engage free trial accounts that never converted to a paid plan.
  • Increase the number of free account sign-ups that qualify as Marketing Qualified Leads (MQLs) for the sales team to pursue.
  • Manage and optimize the marketing funnel and conversion metrics. (Visitors → Free Trial → MQL → Paid Accounts).
  • Create, manage and optimize (open rates, click rates) email campaigns.
    • Onboarding new free account sign-ups.
    • Nurturing free account sign-ups to re-engage them.
    • Nurturing existing paying accounts to encourage upgrades and adding more use cases.
  • Create, manage and optimize our user and buyer personas to ensure we are targeting the right audiences.

Your Experience

  • 5+ years of SaaS Marketing.
  • 1+ years of experience managing a team.
  • 2+ years utilizing Hubspot for marketing.
  • Experience with the kind of tools utilized by SaaS businesses (Amplitude, Appcues, Google Analytics, Google Ads, AHREFs, VWO, etc.).
  • CMS experience (WordPress a plus!).
  • Experience growing and scaling a SaaS business.
  • Experience creating a marketing plan for a SaaS business.
  • Experience working with remote teams.

Your Compensation

The annual pay range for this role is expected to be between $90-$110K USD. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed and the applicant’s skill set.

Background checks will be conducted on final candidates.

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