Overview

Job Description

Events are an important way in which we extend the The Times brand and connect with our readers. The New York Times Events team creates powerful expressions of our journalism by putting our best journalists together with top figures from the fields of business, politics, entertainment, arts and culture.

The New York Times Events team is an entrepreneurial cross-functional team who create moments that connect people to the power of Times journalism.  Whether it’s an intimate virtual conversation, or a citywide, in-person celebration, the slate of events supports the priorities and goals of The Times: building our brand, advancing newsroom priorities and aligning the right advertisers with these priorities.  This is an exciting time to be part of our team, as we transition across to a new brand and vision. The senior strategist will be integral in bringing this vision to life through all of our events.

The Role:

The Senior Strategist will report directly to the Marketing Director – leading strategic planning for both new and existing projects to ensure programs and campaigns are insights-driven, on-brand, culturally-relevant, and are executed at the highest level.

This position will generate creative solutions to solve business challenges. The successful candidate will be a hyper-collaborative team player, partnering closely with the newsroom programming team along with the Experiential Planner and Creative Lead to inspire the best and most effective work possible.

This person must demonstrate a strong understanding and insight into experiential marketing and be passionate about the brainstorm process. This is a hands-on, high-responsibility role that will require a confident  writer, and speaker with a passion for media, brands and a deep fascination with culture and the role brands play within it.

Responsibilities:

  • Develop and articulate innovative event and marketing programs in many forms, including but not limited to written creative briefs and visually-driven proposals (often in collaboration with other disciplines).

  • Contribute to marketing strategy and marcomms plans in partnership with and with oversight from the broader marketing team.

  • Collaborate with all relevant areas of the organization (including Creative, Program Management, Production, Newsroom Programming, Ad Product, Event Sales SMEs, , Research, Marketing peers,) to develop effective briefs, guiding development and presentation of creative solutions.

  • Contributing unique ideas (actively) to brainstorms, kick off meetings, team working sessions (internally and externally), through concept development and execution.

  • Develop, articulate and share innovative programs, partnerships, and opportunities to the team for potential use within marketing programs.

  • Utilize research and data to articulate and support value propositions,  review of ‘The Why and positioning for  events to include in pitches, client (advertising) proposals, PR pitches and marketing plans.

  • Supporting, actively developing and consulting on internal communications, external marketing, and PR efforts (consumer and trade). Includes but not limited to corporate websites, press decks, sales decks, case studies, award submissions, etc.

  • Develop a broad understanding of all New York Times products and creative capabilities.

  • Creates dynamic and compelling presentations that deliver new thinking, storytelling, and create “yes, and” moments.

  • Drawing critical human, behavioral and cultural insights from data and observation.

  • Leading effective ways of working across teams, always elevating the work with sound judgement, and connecting strategy through the line.

  • Step in to assist marketing team members as needed.

Desired Skills And Experience

  • B.A. or B.S., plus 6+ years of cross-platform Marketing experience.

  • A growing understanding of the current experiential, virtual event, social, branded content, and digital landscapes.

  • Exposure to an understanding of large brands, media /brand/creative / advertising agency, planning and/or account management environment.

  • Strong understanding of the trends shaping consumer behavior today, and in the future.

  • Culture obsessed – you have strong interests in music, sport, food, fashion, art, and other cultural + subcultural cornerstones.

  • Ability to work under deadlines and stay focused simultaneously on the big picture and smallest details.

  • Strong, collaborative work ethic and public speaking skills.

  • Strong organizational, interpersonal and time management skills.

  • Excellent writing as well as G Suite, PowerPoint and Keynote skills a must.

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.