Overview

Job Description

Wirecutter is seeking an experienced visual designer to help us bring our work to an even greater audience. Our vision is to become the most trusted and loved destination for figuring out what to buy.In this role, you’ll work toward that vision — with support from cross-functional teams across the company — by conceptualizing and designing complete integrated marketing campaigns that tell the world who we are and how our work can make their lives easier. You’ll also help to develop and implement brand guidelines, licensing artwork, media kits, event branding, signage, internal swag and more.

We’re looking for an exceptional designer with big ideas and a knack for translating those ideas into fun, inspiring work for a diverse audience. You should be driven, organized, thoughtful, and have a point of view on service journalism. You should love working with others, but be comfortable developing your ideas independently and explaining them to non-design audiences. You should also love Wirecutter, but see clearly our opportunity to make it even better.

You will report to Wirecutter’s Creative Director and join a collaborative, multi-disciplinary design team with strong links to The New York Times. Our focus is on clear ideas, beautiful execution and a helpful, collaborative spirit. In this role you will work with nearly every department at Wirecutter (and many at the Times), so a friendly and diplomatic approach is crucial.

Responsibilities

  • Conceptualizes, designs and executes direct and brand marketing campaigns — in coordination with editorial, product and other cross-functional partners — to raise awareness of Wirecutter nationwide

  • Ideates on + prototypes smaller-scale marketing experiments

  • Develops branded artwork for events, exhibitions and internal swag

  • Develops + maintains Wirecutter’s brand guidelines and related templates

  • Assists with staffing for major events (e.g., Black Friday, Prime Day, etc.)

Qualifications

  • BA, BFA and/or MFA in graphic design or a related (design) discipline

  • 5+ years of work experience, preferably in a studio or brand-focused editorial organization

  • Proven experience developing effective direct and brand marketing

  • Ability to distill complex ideas into efficient pieces of visual communication across multiple formats, media and stages of production

  • A curious, thoughtful, enthusiastic approach

  • Excellent organizational skills with an ability to prioritize independently and operate autonomously

  • Exceptional skill in the formal aspects of design, including typography, composition, form, hierarchy, proportion and color

  • Steeped in graphic design history without being overly constrained by it

  • Versed in the social media ecosystem, with a keen understanding of how to participate meaningfully + authentically

  • Enthusiasm for the mission of Wirecutter and The New York Times Company

  • Proficient in standard tools such as Sketch, Adobe Creative Suite, etc.

  • Past experience working at or with a remote company is preferred

  • Copywriting skills a plus

  • Submissions without a resumĂ© + portfolio of relevant work will not be considered

Location: This position is based in Wirecutter’s New York City Office.

About Wirecutter

Wirecutter helps people buy the right things for the way they want to live. The site was founded by journalists in September 2011 and was acquired by The New York Times Company in October 2016. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers. Consider us a best-of list for everyday things; a curated gallery filled with only interesting, useful objects; a thank-you note to the designers and engineers who create the stuff that makes our lives better; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quickly easier so you can get on with living your life.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships. Wirecutter is mission-driven and reader-supported; learn more about us here.

Our company principles

Our principles help us create a work environment that breeds trust, respect, learning and is one that we all are excited about showing up to each day.

Seek understanding: We are lifelong students who want to understand the world around us. We are curious to understand our readers, how we get better at our own disciplines and how we can work better together. This means we are active listeners, information hunters and empathetic.

Explain why: Because we seek to understand, we value the importance of explaining our ideas and our understanding. This means we are constructively candid, sharing our perspectives and the thought process behind it. And then learning from the conversation that ensues. We are all teachers and students, helping each other grow.

Solve things: We love to solve things, whether they are our own problems, our readers problems or our colleagues problems. While we often can solve problems on our own, we believe our best results come out when we solve them together.

Get it done: We are passionate about getting things done. Whether it is our own individual work or teamwork, our instinct is to forge a path forward and learn as we go. This means we continually focus on how to turn work into achievable chunks, communicate those effectively to the team and efficiently execute against them.

Make it better: We aren’t satisfied with perpetuating the status quo. We’re always looking forward. We live to change the world around us for the better, making a difference in our own lives and our readers’ lives. If we are being ambitious enough, this means that we will both fail and succeed and we take pride in owning both of those outcomes as long as we are learning.

Locations

Even with our offices in New York City and Los Angeles, Wirecutter remains a highly remote-friendly culture, and proud to employ incredible people across the country. Right now, we are eligible to hire in AZ, CA, CO, CT, FL, HI, IA, IL, IN, MA, ME, MI, MN, NH, NY, OH, OR, PA, TX, UT, WA.

Overview of Benefits at Wirecutter and The New York Times Company

Though Wirecutter has physical locations in both NYC and LA, the company promotes and encourages a remote workforce, so that our employees can work in flexible and comfortable ways. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement. The New York Times Company offers frequent panel discussions and talks by industry leaders (Sheryl Sandberg, Melinda Gates and Ta-Nehisi Coates are a few recent examples), that we encourage our employees to attend.

We believe diversity fuels innovation and creativity, and we have a variety of employee groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.

We offer a generous parental leave policy, which was recently expanded in response to employee feedback. Birth mothers receive 16 weeks fully paid, adoptive parents and birth fathers receive 10 weeks also fully paid. Similarly, we offer competitive health and dental insurance, as well as 401k matching.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.