Overview

As the VP, Product Marketing, you will have a global responsibility for driving the product marketing strategy for SailPoint’s identity security solutions. This role will define the strategy, positioning, messaging, go-to-market effectiveness, and market leadership.

This role will partner with Product Management, Product Development, Professional Services, Sales organizations, and the broader marketing team to establish the product and go-to-market strategy. The ideal candidate will have a strong track record with high-growth B2B SaaS companies and demonstrate strong product marketing leadership. This role will report to our CMO.

Responsibilities:

  • Lead, manage and mentor a fast-growing team of Product Marketing Managers

  • Lead overall product and solutions messaging and positioning, market research, product launches and customer insights.

  • Develop a deep understanding of the target personas, buying units and customer lifecycles in order to strategize the messaging/positioning and the go-to-market strategies.

  • Develop product/messaging focused training for sales and customer success teams to maximize conversion and shorten sales cycles.

  • Determine pricing and packaging strategies.

  • Analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators.

  • Engage industry analysts to position SailPoint effectively in 3rd party research, analyst recommendations, category, and product reports.

Requirements:

  • Proven success leading global product marketing teams in high growth B2B companies.

  • Technical competence to understand and position a highly advanced product portfolio.

  • Experience influencing and managing cross-functional teams.

  • Experience using qualitative and quantitative data to prioritize and guide decisions.

  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.

  • Self-starter with the ability to adapt and multi-task.

  • Experience in the security industry is a bonus.

  • #LI-KJ1

Education:

MBA or equivalent preferred; BA/BS required.

Travel:

When travel is safe, this position will require approx. 25% travel.

This is a remote position which may be based anywhere in the US.

SailPoint is an equal opportunity employer and we welcome everyone to our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.