Overview

About the Role:
Aurora Solar is a fast-growing Series B company focused on building a clean energy future for all. Aurora makes the software that is enabling society to transition to a world powered by solar power. We want every solar installation in the world to pass through our software, which has already been used to design millions of solar projects. Named one of “The Best Places To Work in 2021” by BuiltInSF.com and awarded #1 Solar Software platform by Solar Power World, Aurora is disrupting the energy industry and changing the course of history. We are experiencing hockey stick growth and are looking for A-players to come join and accelerate the fun.
We’re looking for an Integrated Campaigns & ABM Manager to join our growing marketing team. As a part of the demand generation team, you will be responsible for designing, launching, and executing multi-channel campaigns to target our midmarket and enterprise customer segments.
Our ideal candidate is equal parts marketing strategist and program manager. You love building innovative campaigns from the ground up and excel in driving collaboration with your sales and CSM counterparts to achieve ambitious leads and pipeline goals.
We are a diverse team that’s passionate about advancing the growth of solar energy. If you are looking for a stimulating and fulfilling role, come join us!

What you’ll do:

    • Develop bespoke campaign strategies with input from Product Marketing, Sales, Business Development, and Customer Service Management teams
    • Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and ROI objectives
    • Drive content (landing pages, email, ads, and more) personalization and relevance with the help of our Content team
    • Work with marketing channel owners to plan and execute integrated, multi-channel demand gen campaigns
    • Engage contacts within the target named accounts and develop that audience consistently with intentional marketing to drive account opportunities
    • Coordinate pre- and post-campaign communications with BDR team – ensuring knowledge of assets promoted, channels used, and leads to be followed up on
    • Track and evaluate campaign performance, and optimize based upon outcomes

What we value:

    • BA/BS and 5+ years experience in ABM, demand gen, or campaigns teams in a B2B marketing org for SaaS
    • Ability to work collaboratively with cross-functional stakeholders while being able to work on tier own to complete projects
    • Excellent organizational skills and can multitask across teams, projects and priorities
    • Background in presenting and driving buy-in from Sales and GTM leadership teams
    • Ability to evaluate metrics, create reports, and develop insights
    • Knowledge of with Salesforce and marketing automation (preference for Hubspot)
Thank you for your interest in Aurora Solar. Currently, our interview process is taking longer than usual as we navigate the new normal of COVID-19. We appreciate your patience and look forward to speaking with you soon.
Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!